A New Publishing Model

From my friend Scott, I note this, from today's New York Times:

Horror Story Printed on Toilet Paper in Japan
By THE ASSOCIATED PRESS

Filed at 10:32 a.m. ET

TOKYO (AP) -- In a country where ghosts are traditionally believed to hide in the loo, a Japanese company is advertising a new literary experience -- a horror story printed on toilet paper.

Each roll carries several copies of a new nine-chapter novella written by Koji Suzuki, the Japanese author of the horror story ''Ring,'' which has been made into movies in both Japan and Hollywood.

''Drop,'' set in a public restroom, takes up about three feet (90 centimeters) of a roll and can be read in just a few minutes, according to the manufacturer, Hayashi Paper.

The company promotes the toilet paper, which will sell for 210 yen ($2.20) a roll, as ''a horror experience in the toilet.''

Toilets in Japan were traditionally tucked away in a dark corner of the house due to religious beliefs. Parents would tease children that a hairy hand might pull them down into the dark pool below.

I'm loving the parenting skills, too. That musta helped in potty training.