15/11/07

madrobins: It's a meatloaf.  Dressed up like a bunny.  (Default)
Coffee with actual cream (left over from the curry I made the other day).
Sunshine on a chilly morning.
The dog asleep beside me on the Big Chair, her head tucked under my arm so as to preclude my using my left hand for anything useful.
Both of the kids actually out of the house.
Coffee. With cream rather than milk.
madrobins: It's a meatloaf.  Dressed up like a bunny.  (Default)
Okay, maybe it gets old. Maybe I'm a Big Mean Babyhead, worrying about apostrophes and commas and whether something makes sense when read.

Or maybe I'm not.

Yesterday, wandering through Costco in search of chicken breasts and Sensodyne, I passed a package for a portable hard disk: Free Agent Pro. One of those big plastic blister-packs surrounding a smaller actual object (I hate this sort of packaging, which is horridly wasteful, although I understand why the store needs a package too large to be tucked into a pocket or purse, for an object meant to be tucked away in just that way). The sell-line?

Free Agent Pro: Your On.

Someone was trying to be cute. Probably someone who understands the proper use of apostrophes in contractions, versus the lack thereof in the second person possessive. And I understand that it is not the job of copywriters to protect the purity of English grammar (else why would my youth have been polluted by "Winston tastes good like a cigarette should," followed by "Whaddayou want? Good grammar or good taste?"). Still, this rankles me. People are being paid to write copy that will compel me to buy the product. But all I want to do is stand in front of the display trying to figure it out: grammatical ignorance or Just Too Cute.

And on that cranky note, I'm off to OryCon. Y'all have a grand weekend.